Our mission is to promote and encourage all people, of all shapes & sizes, to incorporate activity and balanced nutrition into their everyday life. We are so committed to that mission that we will sponsor thousands of athletic events and teams all over the country each year. In support of our mission, we will be donating hundreds of thousands of Baker's Breakfast Cookies to events this year, ranging from walks to marathons to triathlons so that you can sample the healthiest and most delicious fuel and recovery food available.

Our mission is to support and encourage activity into our everyday lives, whether it's a quick, brisk walk, 20 push-ups, or your daily fitness routine. The point is to get out there, it's all good no matter what you do and how long you do it!

Our outlook is realistic and will stand the test of time: We believe that balanced nutrition and regular exercise are the key elements to staying healthy, fit and happy!

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