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With the release of the all-new Ultra Protein Power Crunch in 2008, Erin Baker's partnered with Ironman as the first Official Granola. Ironman is widely considered to be the ultimate challenge of mind and body. The 2.4-mile swim, 112-mile bike ride and 26.2 mile run tests not only physical strength but determination of the spirit.
"The sport of Triathlon mirrors our values of a healthy lifestyle. We believe that by living a balanced, active life, you can achieve your highest potential," says Erin Baker, owner and founder of Erin Baker's Wholesome Baked Goods. Creating all-natural products of exceptional quality has made Erin Baker’s a household name, and a chosen training product for athletes across the nation.
In 2009, Erin Baker’s revealed the all-new Baker’s Triathlon Team, consisting of 24 amateur athletes of all age groups from across the nation. Focusing on Ironman and Ironman 70.3 events, Erin Baker’s Triathlon Team personifies Erin Baker’s commitment to pursuing an active lifestyle.
The 2010 Baker's Triathlon Team amateur athletes will be competing in full Ironman events and raising money for the Boys and Girls Clubs of America through the Janus Charity Challenge. "We have the opportunity to greatly impact the lives of children in our communities," says Bryan Geschwill, CEO of Erin Baker’s and Triathlon Team Captain.
About Ironman |
World Triathlon Corporation, owners and organizers of Ironman, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 42 qualifying events worldwide. Supported by partners that include Ford Motor Company, Dell, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception over 30 years ago and is regarded as the world’s most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss’ crawl to the finish line in 1982, which was showcased on ABC’s Wide World of Sports. Each year, more than 80,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Ironman World Championship 70.3 held every November in Clearwater, FL. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.
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